{"id":862,"date":"2026-09-01T08:00:00","date_gmt":"2026-09-01T08:00:00","guid":{"rendered":"https:\/\/thehorseinfocus.com\/?p=862"},"modified":"2026-09-06T17:53:59","modified_gmt":"2026-09-06T17:53:59","slug":"charge-what-youre-worth-terrible-advice","status":"publish","type":"post","link":"https:\/\/thehorseinfocus.com\/?p=862","title":{"rendered":"Why \u201cCharge What You\u2019re Worth\u201d Is Terrible Advice"},"content":{"rendered":"\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

Charge what you\u2019re worth\u201d sounds empowering, but it is terrible business advice. Your worth and your pricing are two entirely different things \u2014 and understanding the difference can help you build a stronger, more sustainable photography business.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39,165,167],"tags":[65,21,46,83,133],"class_list":["post-862","post","type-post","status-publish","format-standard","hentry","category-articles","category-business-of-equine-photography","category-pricing-profitability","tag-equine-business","tag-equine-photography","tag-horse-show-photography","tag-photography-business","tag-professional-photographer"],"yoast_head":"\nWhy \u201cCharge What You\u2019re Worth\u201d Is Terrible Advice - The Horse In Focus<\/title>\n<meta name=\"description\" content=\"Charge what you\u2019re worth\u201d sounds empowering, but it isn\u2019t a pricing strategy. Here\u2019s what photographers should consider when setting prices instead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thehorseinfocus.com\/?p=862\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why \u201cCharge What You\u2019re Worth\u201d Is Terrible Advice - The Horse In Focus\" \/>\n<meta property=\"og:description\" content=\"Charge what you\u2019re worth\u201d sounds empowering, but it isn\u2019t a pricing strategy. 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