Most photographers think they’re selling photographs, but clients are buying something much more valuable. They’re buying confidence that the job will be handled professionally, problems will be solved, and expectations will be met. The photographs are the product, but the experience surrounding them is what creates the value\u2014and often determines who gets hired.<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[39],"tags":[130,65,119,21,135,137,83,134,138,124,133,127,139,136],"class_list":["post-774","post","type-post","status-publish","format-standard","hentry","category-articles","tag-business-systems","tag-equine-business","tag-equine-marketing","tag-equine-photography","tag-high-volume-photography","tag-horse-industry","tag-photography-business","tag-photography-efficiency","tag-photography-operations","tag-photography-workflow","tag-professional-photographer","tag-sale-horse-photography","tag-the-horse-in-focus","tag-workflow-management"],"yoast_head":"\n