{"id":223,"date":"2018-08-13T18:46:40","date_gmt":"2018-08-13T18:46:40","guid":{"rendered":"http:\/\/thehorseinfocus.com\/?p=223"},"modified":"2026-02-05T01:00:41","modified_gmt":"2026-02-05T01:00:41","slug":"becoming-the-offical-horse-show-photographer","status":"publish","type":"post","link":"http:\/\/thehorseinfocus.com\/?p=223","title":{"rendered":"Becoming the Official Horse Show Photographer"},"content":{"rendered":"
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Becoming the Official Horse Show Photographer<\/h1><\/div>\n\t\t\t<\/div>
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So\u2026 you\u2019ve decided you want to be a horse show photographer.<\/p>\n

Are you crazy?
Just kidding. \ud83d\ude04<\/p>\n

From the outside, being a horse show photographer can look pretty glamorous. Let me gently shatter that illusion for you.<\/p>\n

What it actually<\/em> looks like is long days that start at least an hour before the first class\u2014and often end hours after the last one wraps up. It\u2019s gear malfunctions at the worst possible moment, grabbing a snack while jogging between arenas, and laughing at the idea of a real bathroom break. It\u2019s paying your help and realizing you\u2019re briefly in the red.<\/p>\n

But it\u2019s also meeting incredible people who love horses<\/a> as much as you do. It\u2019s getting to photograph truly exceptional horses. And yes\u2014it is<\/em> pretty cool seeing your images show up in national magazines.<\/p>\n

So if you\u2019re still in? Let\u2019s talk about how to do this the right way.\u00a0<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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<\/div>\"Equine<\/span>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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Know the Discipline Before You Ever Shoot a Show<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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One of the most important things you can do is learn the discipline you want to photograph<\/strong>.<\/p>\n

Why does this matter? Because timing is everything.<\/p>\n

You need to know the difference between a correct moment and a throwaway moment. You need to recognize the shot that sells\u2014the perfect stop, the correct lead, the ideal foot placement\u2014not just a pretty image.<\/p>\n

Thinking creatively is wonderful, and clients absolutely love those artistic shots. But creative images don\u2019t replace the money shot<\/em>. You must deliver both.<\/p>\n

If you need practice, start small. Shoot at shows without an official photographer. Better yet, talk to a local trainer and ask if you can photograph lessons. That\u2019s one of the best ways to learn timing without pressure.<\/p>\n

What you should not<\/strong> do is show up to a horse show and start shooting because it\u2019s \u201cpublic.\u201d<\/p>\n

Most shows\u2014especially larger ones\u2014have an official photographer who worked their way up through the smaller shows. Respect that. This industry is small, and reputations travel fast. Someday you<\/em> will be the official photographer\u2014and you won\u2019t appreciate someone shooting over your shoulder either.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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Learn to Shoot With Intention (Not Spray and Pray)<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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Being able to capture the right moment in a single frame matters.<\/p>\n

If you\u2019re using strobes, this isn\u2019t optional\u2014strobes don\u2019t recycle fast enough for burst mode anyway. But beyond that, nailing the shot deliberately shows skill, confidence, and understanding of the sport.<\/p>\n

Practice. A lot.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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Treat This Like a Business (Because It Is One)<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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Very few photographers create a business plan\u2014but they should.<\/p>\n

A business plan is a roadmap. You can adjust it over time, but it forces you to think through how this business will actually function. Along with that, you must<\/em> understand your Cost of Doing Business (CODB)<\/strong> and your Cost of Goods Sold (COGS)<\/strong>.<\/p>\n

These numbers tell you whether you\u2019re making money\u2014or quietly losing it.<\/p>\n

I\u2019ve seen photographers charge rock-bottom prices, then realize they\u2019re earning about $2 an hour. That\u2019s not sustainable, and it\u2019s not fun.<\/p>\n

Once you know your CODB and COGS, then<\/em> you can price appropriately. Do not base your pricing on what someone else charges. Their costs are not your costs.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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A Quick Word on Digitals<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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If you sell digitals, I strongly recommend selling low-resolution files for personal use only<\/strong>.<\/p>\n

Your high-resolution digital files are your negatives\u2014they are your most valuable asset. Selling them cheaply is like giving away the farm. It devalues your work and, whether it sounds dramatic or not, it devalues the work of other show photographers too.<\/p>\n

Okay. Rant over. \ud83d\ude05<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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How Do You Become \u201cThe Official\u201d Photographer?<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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Most horse shows book their contractors\u2014announcers, judges, videographers, photographers, secretaries\u20146 to 12 months in advance<\/strong>.<\/p>\n

So we start small.<\/p>\n

Find a local show you\u2019re interested in and contact the show producer or manager. Ask if they already have an official photographer.<\/p>\n

    \n
  • If they do, thank them sincerely.<\/li>\n
  • Let them know you\u2019d be happy to help in the future.<\/li>\n
  • Follow up with an email including a few sample images and your contact information.<\/li>\n<\/ul>\n

    Professional, respectful, memorable.<\/p>\n

    If they say yes<\/em>\u2014congratulations. You just booked your first show.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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    Set Expectations Early<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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    During that conversation, be clear about your needs:<\/p>\n

      \n
    • Do you require a booth?<\/li>\n
    • Power?<\/li>\n
    • An RV spot?<\/li>\n
    • How many arenas are running?<\/li>\n
    • Indoor or outdoor?<\/li>\n
    • Is there a dress code?<\/li>\n<\/ul>\n

      Yes, dress codes are a real thing at some rodeos and discipline-specific shows.<\/p>\n

      Take notes. These details go straight into your contract.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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      Yes, You Need a Contract<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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      Handshake deals are mostly a thing of the past.<\/p>\n

      Every show I shoot signs a contract\u2014and it protects both<\/em> of us.<\/p>\n

      Your contract should cover things like:<\/p>\n

        \n
      • Booth space and power<\/li>\n
      • Show name, location, and contact info<\/li>\n
      • Rules regarding outside shooters<\/li>\n
      • Meals (if any)<\/li>\n
      • Images provided to the show and usage rights<\/li>\n
      • Vendor fees (I don\u2019t pay them\u2014and I don\u2019t give photos if I do)<\/li>\n<\/ul>\n

        This needs to be a symbiotic relationship<\/strong>. Both parties should benefit.<\/p>\n

        Once you\u2019ve outlined what you need, have an attorney finalize your contract. It\u2019s not scary. It\u2019s smart. And once it\u2019s done, you can reuse and adjust it for future shows.<\/p>\n

        Send the contract as early as possible, address concerns, and then\u2014put the show dates on your calendar<\/strong>. Missing your first show would be\u2026 unfortunate.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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        Prep Like a Professional<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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        Before the show:<\/p>\n

          \n
        • Clean and test all gear<\/li>\n
        • Charge all batteries<\/li>\n
        • Pack backups (camera bodies, lenses, lights, transmitters, hard drives)<\/li>\n
        • Bring snacks, water, and personal essentials<\/li>\n<\/ul>\n

          Lists are your friend. You\u2019ll add to them after every show.<\/p>\n

          And please\u2014have backups for everything. I\u2019ve had cameras, lenses, lights, transmitters, and computers fail at shows<\/em>. Sometimes more than one in the same day.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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          Show Day: Arrive Early and Be Visible<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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          For outdoor single- or two-day shows, I arrive about an hour early. Indoor shows or setups with lighting and booths require more time.<\/p>\n

          Check in with the show office. Introduce yourself to the secretary. Pick up draw sheets or back number lists. Say hello to the announcer\u2014they can be your best salesperson<\/strong>. A business card and a friendly introduction go a long way (donuts don\u2019t hurt either).<\/p>\n

          Walk the arena. Learn the course or pattern. Know where you need to be.<\/p>\n

          We\u2019re professionals. Act like it.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>

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          Then\u2026 Go Shoot<\/h2><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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          Step into the arena.
          Take a breath.
          Enjoy it.<\/p>\n

          Because yes\u2014it\u2019s exhausting, chaotic, and unpredictable.<\/p>\n

          But if you love horses, love photography, and respect the craft, being a horse show photographer can be incredibly rewarding.<\/p>\n

          And that makes it all worth it.<\/p><\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_et_pb_use_builder":"on","_et_pb_old_content":"So you have decided you want to be a horse show photographer\u2026..are you crazy?? Just kidding!! Being a horse show photographer may seem like a very glamorous job. Let me dispel that myth for you. What it really is, is long days that start at least an hour (usually more) before the horse show starts and end a couple of hours after the show is done for the day. It is everything going wrong at the most inopportune times, when you are sure that everything is working perfectly. It is only getting to scarf down a snack on the run. Bathroom breaks? Good luck. It is even going in the red after you pay your help, but it is also meeting lots of amazing people who love horses as much as you do. It is being privileged to get to shoot some horses that are just down right amazing, and let's be honest it really is kind of cool to see your images in national magazines.\r\n\r\n\"\"\r\n\r\nOne of the first things you need to do is to study whatever discipline you decide you want to shoot. You may ask why you need to know anything about it. The reason is so you know when you are shooting the right moves or the wrong moves. It is imperative to make sure you are getting the shots that will sell. Yes, thinking outside of the box is wonderful and you should most certainly include those types of shots for your customers, (they love them) but you need to make sure you are getting the \u201cmoney\u201d shot, that one with the perfect foot placement or the perfect stop. If you need to practice your timing, that can be accomplished at a smaller show without an official photographer. Another great place to practice is to talk to a local trainer to see if they would mind you taking photos during lessons. You do not need to, nor should you go to a horse show and just start taking pictures. Many horse shows (and most of the larger ones) have an official photographer there that has paid his\/her dues at the small shows and has worked their way up-to the \u201cbig\u201d show. When you learn to drive a car, you do not go out and immediately drive a high dollar sports car, you learn and practice on an older model car, that may have a few dents and dings in it. Never go to a horse show and think you can shoot because it is a \u201cpublic\u201d place. Yes, it may be open to the public, but the horse show usually rents the facility and can in-turn dictate who gets to take pictures and who doesn\u2019t. It is imperative that you are respectful to the official photographer at a horse show. The horse show photography world is a small one and you would hate to start your career with a horrible reputation. Not to mention the fact that when you are the official photographer, you would not want someone to shoot over the top of you\u2026.don\u2019t do it to someone else because you feel entitled.\r\nYou need to learn how to capture the correct shots without shooting in burst mode. If you are using strobes, this is a requirement as strobes do not recycle fast enough to shoot in burst mode. Being able to get the shot in one frame also shows that you know how to use your equipment and know exactly what the competitors are looking for. Again, the key here is practice, practice, practice.\r\n\r\n\"\"\r\n\r\nA business plan is something that very few photographers do, and yet it is like a roadmap for your business.\u00a0 When you take the time to sit down and do a business plan, you are being very thoughtful of how you need to run a sustainable business. You can always adjust your plan, but it will serve as a great road map for being successful.\u00a0 Another important thing to do is your CODB, and to detriment your COGS, these numbers are critical to your success or failure. You need to know if you are making money, or losing money. (if you need help figuring these out, there is another how-to in regards to these things.) Many photographers who charge really low prices for their images have gone back and done their CODB and have figured out that they are making about $2\/hour. How fun is that? Once you have your CODB and COGS numbers determined, then you can decide what prices you need to charge. Do not base your prices off what someone else is charging, their CODB may not be exactly like yours.\r\n\r\n\"\"\r\n\r\nI recommend if you sell digitals, that you only sell low resolution images for use on personal websites and personal social media, remember, you are in the business of selling prints. Your most valuable item are your digital \"negatives\" these are what make you money.\u00a0 If you sell them for a small amount of money, you are giving away the \"farm\" so to speak. If you sell your high resolution images for very little money you are devaluing your work and is odd as it sounds, you are also devaluing the work of every other show photographer out there. Ok enough of the rant\u2026\r\n\r\n\"\"\r\n\r\nSo how do you get to be the one they call the \u201cofficial\u201d photographer? Typically, horse shows book their contractors (announcers, judges, videographers, photographer and secretary 6-12 months in advance of their shows). Again, we are going to start small, we are going to learn to walk before we run. If there is a small show near you, or a small show you are interested in shooting, contact the show producer or show manager and ask them if they have an official photographer. If they do have one, thank them and let them know if they ever need your services, that they should feel free to contact you. Then follow up with an email, again, thanking them for their time and that you would be available in the future. Be sure to include a few sample images and your contact information!\r\n\r\n\"\"\r\n\r\nIf they say yes, congratulations! You have just landed your first show! In your conversation they may ask what it will take for you to be the official photographer. Now is your opportunity to let them know what your requirements are (need a booth, an RV spot, power, etc.). It is also the time to ask them things that you need to know like how many arenas will be running at once, indoor, or outdoor, etc. Make sure to find out if there is a dress code. Many rodeos and certain types of horse shows do require a specific dress code, so while you should always look professional in representing your business, you need to make sure that there are no other dress requirements. Take notes while you are talking to them, so that you will remember what all you need to cover in your contract.\r\nUmm\u2026now what? Unfortunately the day of doing business on a hand shake seem to be gone. For every horse show I shoot, I have the show manager sign a contract. Not only does this protect me, it honestly protects them as well. You need to have such things in your contract as:\u2022 Will you be supplied a booth space (if you need one \u2013 small shows that are one or two days, usually not)?\r\n\u2022 Will you be supplied with power? ( you may need for a booth or for strobes)\r\n\u2022 Contact information of the show plus a description of the show (usually the name and location)\r\n\u2022 Are outside shooter allowed? If so, to what extent? If other shooter show up and shoot what will happen?\r\n\u2022 Are they providing you with meals?\r\n\u2022 Are you providing them with photos? If so, how many and what are they allowed to do with them?\r\n\u2022 Are they going to make you pay a vendor fee? If so, then I would suggest that they do not get photos to use. I typically give my shows photos, and I never pay a vendor fee.\r\nYou need to remember that both parties (you and the horse show) need to feel like this is a symbiotic relationship, you both need to get something out of this arrangement.\r\nOne you have decided what you want to cover in your contract, I would suggest that you get the help of an attorney to complete your final draft. Employing an attorney is not as scary as it sounds, and again this is for your protection. Remember, you are running a business, this is part of it. This does not need to be done for each show. Once you and your attorney have come up with a working contract, you should be able to adjust it as need for each show you shoot.\r\n\r\n\"\"\r\n\r\nAs soon as possible, send a copy of your contract to the show producer for their signature and be sure to address any concerns that either of you have. Many of these things will show up in your initial contact with the show producer, so this should just be a follow-up in regards to concerns.\r\n\r\nMake sure you list the show date(s) on your calendar. It would be horrible for you to miss your first show!\r\n\r\n\"\"\r\n\r\nBefore your horse show starts (usually a day or two) make sure all your gear is clean and working properly. Really your gear should be checked long before this, but since mine is used daily, I have a pretty good idea. Make sure you have all of your batteries charged, make sure you have backup gear, and make sure you get everything packed and ready to go. Be sure to include snacks and water, lots of water, and any other personal care items you may need . Lists are your friend! And I promise you will add to that list after each horse show of things you may need or have forgotten.\r\n\r\nYour big day has arrived. I usually arrive to an outdoor single\/two day horse show about an hour before the scheduled start time. (If it is an in-door show and you need to setup lights, or setup a booth, then you will need to arrive much earlier to make sure you can have everything in place before the show starts.) This gives me time to learn the lay of the land so to speak. I will check in with the show office so they know I am there. I introduce myself to the secretary and pickup any draw sheets or back number lists that I need. I also say hello to the announcer. Remember the announcer can be your biggest sales person!! Give them one of your business cards and ask that they announce your presence and how everyone can find their photos and donuts never hurt. During this time I also go check out the arena to see where I need to shoot from, and learn the course\/pattern if there is one.\r\nMake sure you have a backup of anything that may break\u2026.camera, lens, lights, transmitters, computers, hard drives, etc.. I personally have had at least one of each of those thing break at a horse shows. (on a single day I had 2 cameras and a lens die\u2026.) You need to be able to continue on with your job, remember we are professionals, lets act like it.\r\n\r\nNext stop\u2026the arena to start shooting! Remember to breath and enjoy the experience.\r\n\r\n\"\"\r\n\r\n\u00a9 Suzanne Sylvester\/S. Sylvester Photography\r\n\r\n ","_et_gb_content_width":"","footnotes":""},"categories":[39],"tags":[57,51,15,21,9,24,43,46,54,12,6,18],"class_list":["post-223","post","type-post","status-publish","format-standard","hentry","category-articles","tag-dressage","tag-english-horse","tag-equine","tag-equine-photography","tag-horse","tag-horse-photography","tag-horse-show","tag-horse-show-photography","tag-hunter-jumper","tag-photography","tag-stock-horse","tag-western-horse"],"yoast_head":"\nBecoming the Official Horse Show Photographer - The Horse In Focus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/thehorseinfocus.com\/?p=223\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Becoming the Official Horse Show Photographer - The Horse In Focus\" \/>\n<meta property=\"og:url\" content=\"http:\/\/thehorseinfocus.com\/?p=223\" \/>\n<meta property=\"og:site_name\" content=\"The Horse In Focus\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-13T18:46:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-05T01:00:41+00:00\" \/>\n<meta name=\"author\" content=\"SSylvester\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"SSylvester\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\\\/\\\/thehorseinfocus.com\\\/?p=223#article\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/thehorseinfocus.com\\\/?p=223\"},\"author\":{\"name\":\"SSylvester\",\"@id\":\"http:\\\/\\\/thehorseinfocus.com\\\/#\\\/schema\\\/person\\\/46fafb2cec1f87649fa4180f1dc8a5f9\"},\"headline\":\"Becoming the Official Horse Show Photographer\",\"datePublished\":\"2018-08-13T18:46:40+00:00\",\"dateModified\":\"2026-02-05T01:00:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"http:\\\/\\\/thehorseinfocus.com\\\/?p=223\"},\"wordCount\":2288,\"commentCount\":0,\"keywords\":[\"Dressage\",\"English Horse\",\"Equine\",\"Equine Photography\",\"Horse\",\"Horse Photography\",\"Horse Show\",\"Horse Show Photography\",\"Hunter\\\/Jumper\",\"Photography\",\"Stock Horse\",\"Western Horse\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"http:\\\/\\\/thehorseinfocus.com\\\/?p=223#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/thehorseinfocus.com\\\/?p=223\",\"url\":\"http:\\\/\\\/thehorseinfocus.com\\\/?p=223\",\"name\":\"Becoming the Official Horse Show Photographer - 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